EQLZ

Project Overview - Video Production, Social Media Content, New Product Campaign

EQLZ is a basketball footwear brand built around performance, culture, and the next generation of hoopers.

For this campaign, EQLZ focused on the theme of “Hidden Gems” - spotlighting underrated talent and emerging hoopers across different cities.

I worked with EQLZ to create basketball-focused visual content that highlighted the shoes in a real performance environment. The goal was to go beyond traditional product shots and capture how the shoes move, feel, and live on the court.

Client's website // Client's Instagram