JUSTE JOCYTE

Project Overview - Community Storytelling, Documentary

I worked with Juste Jocyte and Team JJ to create player-focused content around her connection to the Bay Area and the next generation of hoopers.

The project centered on documenting authentic moments during a youth basketball camp, capturing her interactions with players, the energy of the event, and the community impact behind Team JJ.
The final piece was created as a short-form social film that highlighted more than basketball - focusing on mentorship, connection, and giving back.
 
Client's website // Client's Instagram